In 2008 Another Planet partnered with Bonnaroo promoter Superfly Presents for Outside Lands Music & Arts Festival which drew 130,000 music lovers in its first year to Golden Gate Park over the course of three days, during which 65 artists performed on six stages in the western end of the 1,017-acre park.
Radiohead, Tom Petty & the Heartbreakers, Jack Johnson, Wilco and Manu Chao were just a sampling of the impressive and diverse lineup of artists that also featured 25 of the best local Bay Area acts. In it’s second year, Outside Lands returned with Pearl Jam, Thievery Corporation, Dave Matthews Band, Black Eyed Peas, M.I.A, Tom Jones, and Jason Mraz to name a few.
Outside Lands Music & Arts Festival was also a triumph from an environmental standpoint, being one of the most eco-friendly large-scale music festivals in the country. A high standard of greening initiatives were set in place, including a fully-powered solar stage and eco-village, a bike valet, recycling store, cell phone recycling bins, biodiesel generators, the option to 'green' your ticket and all food and drink items for sale at concession stands were either recyclable or compostable.
Another Planet hopes to make Outside Lands an annual tradition, helping to bring the best in music, arts, food and culture to the Bay Area community. The Contra Costa Times noted, "Outside Lands must still be considered a ringing success. Organizers managed to pull off what is arguably the biggest and most ambitious ticketed concert in Northern California history. Indeed, the Bay Area now has a festival that can stand up proudly to such mammoth music events as Southern California's Coachella or Tennessee's Bonnaroo."
www.sfoutsidelands.com