About Another Planet Entertainment

Another Planet Entertainment, LLC (Another Planet) was created on July 18, 2003 when Gregg W. Perloff, President/CEO of Bill Graham Presents, left to build his own company. Shortly thereafter he was joined by longtime colleagues at Bill Graham Presents Sherry Wasserman, former Senior VP and Head of Concert Production at BGP, and Steve Welkom, former Senior VP of Administration and Business Development for BGP. In November of that year, Allen Scott and his concert promotion company, Mystery Machine Productions merged with APE, solidifying the company's foundation.

On August 16, 2003, Another Planet, in a collaborative effort with Giants Enterprises, presented its first concert featuring Bruce Springsteen & The E Street Band at Pacific Bell Park in San Francisco. Another Planet was selected soon after by Dave Matthews Band to produce and promote its major outdoor benefit concert at Golden Gate Park in San Francisco on September 12, 2004.

Another Planet is the exclusive promoter for the Greek Theatre, an 8,500 capacity outdoor amphitheatre in Berkeley, the Fox Theater in Oakland, the 2,800 capacity venue, The Independent, a 500 capacity nightclub in San Francisco, and the 8,000 capacity Lake Tahoe Outdoor Arena at Harveys. In 2010, APE was honored to be awarded the exclusive contract to operate the historic Bill Graham Civic Auditorium in San Francisco, a flexible capacity multi-use event and concert space that holds up to 8,500. Another Planet has also successfully produced two major festivals in San Francisco – Outside Lands Music & Arts Festival (beginning in 2008) and Treasure Island Music Festival (beginning in 2007).

Since its inception in 2003, Another Planet Entertainment has been honored by a vote of its concert industry peers for a total of 14 nominations and 4 wins in the following Pollstar Award categories: Promoter of the Year, Independent Promoter of the Year, Theater of the Year (Fox Theater), Best New Major Concert Venue (Fox Theater), Nightclub Talent Buyer of the Year (Allen Scott) and Most Creative Stage Production (Star Wars: In Concert). APE was named "Best Cultural Improvement" and the Fox Theater as "Best Venue" by the East Bay Express (2009); Outside Lands was named "Best Music Fest" by SF Weekly (2009); Treasure Island was named "Best Music Fest" by SF Weekly (2008).

Another Planet Entertainment has also produced a number of special projects and tours over the years. In 2006, Another Planet presented the Northern California debut of Titanic: The Artifact Exhibition featuring more than 300 authentic artifacts from the luxury liner. This blockbuster exhibit resided at the Metreon in San Francisco for an eight month run. In 2007 and 2009, Another Planet in conjunction with Bay Area Productions produced the highly successful national tour for Academy Award-winner Jamie Foxx.

In 2009, Another Planet Touring in association with Lucasfilm Ltd. teamed up to produce Star Wars: In Concert. The production is directed and designed by Steve Cohen. Star Wars: In Concert had its world premiere at the 02 Arena in London on April 10 and 11, 2009. The production features a full symphony orchestra and choir, accompanied by specially edited footage from the films displayed on a three-story-tall, HD LED super-screen - one of the largest ever put on tour. The live music and film elements are synchronized, creating a full multi-media, one-of-kind Star Wars experience. The production has since toured the U.S. and Europe throughout 2009 and 2010 and in an exclusive appearance, sold out 2 Hollywood Bowl shows in 2011.

Another Planet Entertainment has produced over 3,000 events with artists as diverse as Paul McCartney, Radiohead, Neil Young, Daft Punk, Arcade Fire, Tom Petty & The Heartbreakers, Dave Matthews Band, Metallica, James Taylor, Jack Johnson, Kanye West, Muse, Robert Plant, Phish, Elton John, Pearl Jam, Kenny Chesney, The White Stripes, Sugarland, Red Hot Chili Peppers and Simon & Garfunkel.

SEE MORE - Outside Lands | Treasure Island | Greek Theatre | Fox Theater | The Independent | Star Wars: in Concert

  1. SF Weekly - The Independent is the Zen Master of Clubs
    February 19, 2014
  2. SF Bay Guardian - A Very Indy Decade
    February 12, 2014
  3. Oakland Trib & San Jose Mercury News - Independent 10th Anniversary Celebration
    February 7, 2014
  4. San Francisco Chronicle - The Independent Celebrates 10 Year Anniversary
    February 3, 2014
  5. East Bay Express - Treasure Island: The 'Anti-Music Festival' Festival
    October 16, 2013
  6. Oakland Trib & San Jose Mercury News - Outside Lands' Allen Scott talks concerts
    July 11, 2013
  7. Oakland Magazine - Best Live Music Venue: Fox Theater Oakland
    July 2013
  8. Rolling Stone - The Best Amphitheaters in America
    June 20, 2013
  9. SF Weekly Blogs - Seven Reasons Oakland Is Cooler Than We Thought
    February 25, 2013
  10. SF Weekly - Treasure Island 2012 Review: Good Bands Versus Great Weather
    October 15, 2012
  11. San Francisco Chronicle - Treasure Island Music Festival preview
    October 7, 2012
  12. The Wall Street Journal - Outside, Glancing Back
    August 14, 2012
  13. Rolling Stone - Metallica, Neil Young, Jack White Rock Outside Lands
    August 13, 2012
  14. SF Weekly blog - Outside Lands Promoter Allen Scott on the Festival's Evolution
    August 9, 2012
  15. Diablo Magazine - Meet: Gregg Perloff
    August 2012
  16. Rolling Stone - Death Cab for Cutie, Hold Steady Rock Eclectic Treasure Island Festival
    October 18, 2011
  17. East Bay Express - A Boutique Experience at Treasure Island Festival
    October 12, 2011
  18. Rolling Stone - Arcade Fire, Muse, John Fogerty Light Up SF at Outside Lands
    August 15, 2011
  19. San Francisco Chronicle - Outside Lands festival proves local success
    August 14, 2011
  20. East Bay Express - Best of the East Bay: Best Venue - Fox Theater
    July 15, 2009
  21. East Bay Express - Best of the East Bay: Best Cultural Improvement
    July 15, 2009
  22. Rolling Stone - Radiohead, Petty start the party in Golden Gate Park!
    September 18, 2008
  23. The Independent - The Independent Hosts Landmark 1000th Performance
    August 27th, 2008
  24. East Bay Express - Gregg Perloff is the new Bill Graham
    August 13, 2008
  25. 7x7 Magazine - SF Bay Area Power List - Another Planet Entertainment
    December 2007
  26. Greenbiz.com - First Major Music Venue to Offset Full Season's Carbon Emissions
    June 2006
  27. Contra Costa Times - Perloff: Man Behind the Music
    November 14, 2004
  28. San Francisco Chronicle - Bob Dylan kicks off tour with a surprise show
    October 15, 2004
  29. SF Weekly - Independent Thinking
    March 10, 2004
  30. Sacramento Bee - Down to Earth
    March 9, 2004
  31. LA Times - When worlds collide
    August 9, 2003
  32. San Francisco Chronicle - Bill Graham protege turns indie, scores coup
    July 26, 2003